Mowbray Brother's Toy Giant Zuru: Subject to Multiple Misleading Conduct Claims With Watchdog

The New Zealand Reporter for 21 January 2025. The NZR has received information relating to Zuru from the Commerce Commission.

The Commerce Commission knows of 13 “concerns” regarding Toy making giant Zuru since 2017. Eight relate to claims of misleading conduct.

Nic Mowbray (Source: The CEO Magazine).

The Commission preferred to describe matters raised by the public as “concerns” rather than “complaint”. It has stopped using the latter term altogether.

This article contains two lists of allegations raised about the quality, safety and misleading conduct regarding Zuru products.

Last year, the National Business Review gave Zuru’s owners Mat and Nick Mowbray the no.1 spot on its rich list.

In all cases, the Commerce Commission took “no further action”. It would not be drawn on why, preferring to attribute this to a wide range of factors.

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The NZR contacted Zuru for comment on 13 January. It has yet to respond.

The China-based business “spans three divisions: toys, consumer goods and construction. And has more than 5000 staff across more than 30 locations worldwide,” said The NBR.

In the NBR video, Nic Mowbray has said he wants Zuru to be “up there with Apple, Tesla and Google”.

Six of the Commerce Commission matters related to Zuru toys and the seven more to other Zuru products.